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August 28, 2017 / lizatwood

Live streaming deals blow to Pay-Per- View

twitter fight

Nearly 3 million people reportedly watched the Floyd Mayweather-Conor McGregor fight illegally through free live-stream viewing apps Saturday night. I was one of them. I didn’t intend to be a scofflaw. I logged into Twitter to find out when the match was going to be over so I’d know when to expect my son who was watching the fight a friend’s house. But as I scrolled through the tweets, I became fascinated watching the twitterverse react to the fight.

A few things stood out:

  1. The sense of community the fight created among Twitter users. Many of those on Twitter seemed to resent  the $99 it cost to view legally, so they banded together to give live updates and or stream the fight on their phones. I managed to see nearly all of the fight, including the TKO through Periscope, Twitter’s streaming service.
  2. The humor. OK, some of the cats fighting videos became a bit redundant, but I had to chuckle at comments about the amount of hugging Mayweather and McGregor seemed to do in the fight.
  3. The futility of stopping the live streams. As I watched, feeds were shut off, but they were quickly replaced with new ones. Throughout the fight, the people on Twitter were referring users to new places to view the fight illegally.

Pay-per-view won’t be defeated just yet. But if you ask me, it was a lot more fun watching the Twitter feed than it was watching the fight.

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